Blog
How new regulations affect digital programs by Adrian Beney
Adrian Beney, Partner of More Partnership, delivered a presentation at Hubbub’s Digital Giving Day addressing how recent regulatory changes impact fundraising and digital programs.
The regulatory landscape continues to evolve, but the fundamental requirement remains: “the processing of data must be fair from now on.” According to Beney, ensuring fair data processing presents significant challenges. He outlined four core principles:
- Explain who you are
- Explain what you’re doing
- Let people know who’s processing the data
- Explain what you’re going to do with their data
Ensure you have evidence of consent
Evidence of consent is now crucial, with digital communication and social media playing significant roles in obtaining it. Organizations should understand when consent is legally required before contacting individuals.
How to control consent
Effective consent management requires cooperation across organizational departments. Beney recommends:
- Be clear on privacy notices
- Use a layered approach, providing information at appropriate moments
- Set reasonable expectations
- Leverage digital and social media channels for consent collection
How can you earn consent?
- Audience analysis and segmentation, Examine your database while researching and segmenting audiences
- Message testing, Test different appeals across multiple channels using A/B testing methods
- Digital fundraising asks, Activate ambassador networks to encourage broader engagement
- Data collection, reporting, research, consent, Derive these from stewardship communications, project creators, and donor interactions
