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Thanking Day

Turn post-campaign gratitude into lasting impact

Our Thanking Day solution gives you the tools and structure to create a powerful, shared moment of appreciation after a Giving Day or appeal. By bringing timing, channels and people together, it helps you thank every supporter in a way that feels personal, intentional and genuinely meaningful - reinforcing connection and trust at exactly the moment it matters most.
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Product Overview

Give Thanks the attention it deserves

Giving Days and appeals are designed to build momentum. They bring communities together, focus attention and create a shared sense of purpose.  But once the campaign closes and the total is announced, that momentum fades quickly. Teams move on to what’s next, while supporters are left with a lasting impression that shapes how they feel about taking part. A Thanking Day ensures this moment is used well. By giving post-campaign gratitude its own space, organisations can bring appeals to a thoughtful close - recognising supporters as individuals, reinforcing connection and trust, and ensuring campaigns don’t just end well financially, but end well relationally.
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Product Overview

More than good manners

  • Saying thank you is expected. Doing it well is strategic.
    A Thanking Day recognises the important role post-campaign appreciation plays in shaping how donors feel about their involvement. By giving thanks structure and visibility, teams can deliver thoughtful, well-coordinated appreciation that builds confidence, deepens engagement and strengthens lasting relationships.
  • Hubbub supports you with the tools, technology and guidance needed to deliver appreciation at scale. Drawing on our experience supporting Giving Days, appeals and telephone stewardship, we help you  plan and deliver Thanking Days that are achievable, proportionate and genuinely meaningful.
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Warm, human conversations
Leave your donors with a powerful, personalised reminder of their impact. Our Telephone Appeals Platform supports stewardship and thank-you calls that feel genuine and human - helping supporters feel truly valued, not processed.
Meaningful thanks, at scale
Deliver equally thoughtful thank-you messages digitally without losing authenticity. Our Video Engagement Platform makes it easy to create, manage and send tailored videos, giving donors a memorable reminder of the difference they've made.
Customised 'thank you' emails
Send timely, tailored messages that feel personal and thoughtful. With customised email templates, you can adapt your thank-you emails to reflect each donor's involvement and share the impact their gift has made
Support designed to suit your needs

Our approach to post-campaign appreciation

  • Just the tech

    Use our Thanking Day software as a stand-alone solution to deliver coordinated, multi-channel appreciation with your own stellar team. Our Telephone Appeals and Video Engagement platforms give you everything you need to thank donors in a personal, meaningful way.

  • Tech and consultancy

    Combine our Thanking Day technology with expert consultancy to gain confidence in planning and delivering post-campaign stewardship. We’ll support you with structure, guidance and best practice to help your Thanking Day run smoothly and effectively.

  • Full Service

    If time, resource or capacity are a challenge, our team can manage delivery for you. From project management and caller training to email delivery and analysis, we take care of the detail so you can focus on donor relationships.
    Meet Our Team
Why Thanking Days Matter

Use a dedicated moment of appreciation to deepen donor relationships

Thoughtful appreciation reinforces the positive feeling of giving and reminds donors why they chose to take part.
When gratitude is visible and intentional, it strengthens confidence in the institution behind the ask.
Acknowledging generosity helps transform one-off gifts into ongoing relationships.
Campaigns feel more complete when care and appreciation are given the same attention as fundraising.
Shared moments of thanks help donors feel part of something bigger than a transaction.
Ending well leaves donors more open, engaged and ready for what comes next.

Ready to give your donors the thanks they deserve?

Our team has helped institutions plan thoughtful, well-coordinated Thanking Days to turn appreciation into a positive, lasting part of the donor experience. We would love to speak with you.
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Fundraising technology and expert guidance.

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About
Policies
Articles
The Day After the Giving Day: Why Thanking Deserves Its Own Moment
Hubbub Insights #15: Current Fundraising Signals: Data, Belonging, and Behaviour
Hubbub Insights #14: Insightful Digital Strategies for Effective Fundraising
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