Online giving grew 9.2% in 2015 (compared with 2% overall). 14% of all donations were from mobile devices.
Of those who engage with institutions via social media, 55% have been inspired to take further action.
20% of donors say they have given online as a result of an email (compared to 6% in 2010).
“Crowdfunding helps you to tell more people about what it is you want to achieve and it can help to get more people engaged in your work as well as opportunities to be involved with other projects in the future. We’ve had 18 projects so far and 94% of them have been successful.
— Katherine Carter, Annual Giving Manager, University of Southampton