However you structure your calling, effective telephone fundraising tends to follow the same core principles.
Start with relevance
Calling works best when it’s driven by purpose, not volume. The right audience, a clear reason for calling, and good timing make conversations feel welcome rather than intrusive.
Make space for real conversations
Whether delivered in a short campaign or spread across the year, telephone fundraising is most effective when there’s time to listen, follow up, and let conversations develop naturally.
Support it properly
Confident callers, clear planning and the right technology remove friction for both teams and donors - turning calling into something that feels manageable and worthwhile.









"A huge thank you also to Heather Eggelton and Hubbub Fundraising who supported us with the training of our callers. Hubbub have been fantastic with their advice and support and I look forward to working with them again for our next Giving Day!"



