Solution
Ask your fundraising data anything
Ask questions of your fundraising data and uncover opportunities with confidence.
Iris turns your gifts, interactions, campaigns and CRM into something you can question, plan against and forecast forward with. Every answer comes with provenance and a full audit trail.
Answers in plain English
Ask a question the way you would ask a colleague and get a clear answer in seconds, not a data request that takes days to fulfil.
Provenance on every answer
Every figure Iris returns is traceable to the records behind it, with a full audit trail, so you can trust it and defend it in front of your board.
Donor research and briefings
Generate grounded prospect briefings and donor profiles from the data you already hold, ready for a meeting or a call.
Propensity and pipeline insight
Score your donor pool, surface the mid-level and major-gift prospects most likely to give, and see your pipeline with calibrated forecasts.
The intelligence layer for advancement
Advancement teams are sitting on more data than ever, spread across gifts, interactions, campaigns, recordings and the CRM. The trouble is getting to it. Fundraisers spend the majority of their time on administrative work, and most are asked to produce data far more often than they can easily access it.
Iris changes that. It sits on top of the systems you already run and turns them into something a fundraiser can question directly. Ask a plain-English question and get a clear answer in seconds, with the records behind it attached. No SQL, no ticket to the data team, no waiting.
Iris by Hubbub is the flagship of our AI work, built on fourteen years of running the operational systems that advancement offices depend on. It is live and ready to put to work across your fundraising operation.
Ask a question, get an answer you can trust
Plain-English questions
Type what you want to know. “Which mid-level donors lapsed this year but gave three years running?” “What did we raise from alumni under 40 last quarter?” Iris understands the question, finds the answer, and explains how it got there.
Provenance and a full audit trail
Every answer Iris gives is attributed to the data it came from. You can see the records behind a number, follow the reasoning, and review a full audit trail of what was asked and what was returned. That is what lets you take an Iris answer into a leadership meeting and stand behind it.
Answers in seconds, not days
The questions that used to mean a data request, a queue and a spreadsheet now take a sentence. Your team gets back the hours they were losing to admin, and your data team gets back the queue.
Find and understand your donors
Donor research and briefings
Iris builds grounded prospect briefings and donor profiles from the history you already hold. Walk into a meeting or pick up the phone with a clear, sourced picture of who you are talking to and why they matter.
Propensity and mid-major activation
Iris fits calibrated propensity models on your managed donors and scores your wider pool, so you can surface the mid-level and major-gift prospects most likely to give. The next 8% of donors, mid-level and legacy, is the fastest-growing line in most advancement plans, and Iris helps you activate it.
Pipeline insight and forecasting
Segment by propensity and capacity, project giving with calibrated confidence bands, and see your pipeline as it really is. Our fundraising simulator folds in as the forecasting subsystem, so your forecasts are grounded in campaign reality rather than guesswork.
Built on the systems you already trust
Iris is not a bolt-on to a CRM record. It reaches into the operational systems and the unstructured content where the meaning actually lives, the same giving days, phonathons, digital giving and donor engagement tools Hubbub has run with universities, colleges and charities for over a decade.
- Works across your gifts, interactions, campaigns and CRM
- Grounded in real fundraising operations, not generic analytics
- Provenance and audit trail on every answer
- Live today, with support from a team that has run hundreds of campaigns
Ready to put your data to work?
Iris is available now. Our team would love to show you what it can do with your data.
Why institutions choose Hubbub
Ambitious targets. Limited time. Technology that holds you back.
Fundraising teams are being asked to reach more donors and raise more income, often without additional capacity, specialist expertise or the right tools. We give you the technology, structure and experienced support to move forward with confidence.
Expertise you can use
Work with people who understand annual giving because they have delivered campaigns from inside fundraising teams themselves. Giving days, telephone campaigns, crowdfunding, auctions and year-round programmes, with universities, colleges, schools and charities.
Technology built for fundraising
Purpose-built platforms designed around donor participation, campaign performance and long-term engagement, rather than general-purpose tools bent into shape.
Capacity when you need it
Add experienced strategic and delivery support without having to grow your permanent team. A named consultant and a dedicated platform team, from early planning through to campaign day.
A proven, lower-risk approach
Follow a clear methodology refined across more than 300 Giving Days, with visible milestones, dedicated support and evidence from institutions like yours.
Technology shaped by more than 300 Giving Days, and by the people who ran them, working as one to deliver a campaign your community will remember.
Trusted by leading institutions
Let's talk about your next campaign
A 30-minute conversation with someone who has run campaigns like yours, no hard sell.
Talk to a fundraising expert