Solution

Give your fundraisers super-powers

Train fundraisers using AI before they ever pick up the phone.

FundCoach gets every fundraising interaction off on the right foot.

Book a demo See it at fundcoach.ai

Practice complex conversations

Simulate realistic donor interactions with objections and hesitations to build confidence before high-stakes calls.

Instant AI feedback

Receive automated, objective coaching on listening, tone, and approach without subjective shadowing or reviews.

Rapid team onboarding

Train new callers in hours rather than days, reducing preparation time while maximising campaign readiness.

Scalable coaching

Make training repeatable and efficient across organisations, reducing manager burden while reinforcing good communication habits.

Introducing FundCoach

Give your fundraisers super-powers. FundCoach gets every fundraising interaction off on the right foot.

At Hubbub, we built the world’s first AI fundraising training software. It uses state-of-the-art AI voice models and lets you pick from a bank of ready-made scenarios or configure your own, so every fundraiser can rehearse the conversations that matter before they happen for real.

Major gift fundraisers get to practise that tricky call as many times as they like, building confidence and sharpening objection handling. Student callers never need to go into a shift or a campaign unprepared. FundCoach is live and ready to use across your whole fundraising operation, from the annual telethon to your most senior gift officers, at universities and charities in the UK and the US.

Product features

For major gift fundraisers and their managers: train with purpose, perform with confidence

FundCoach is your AI-powered training partner for high-stakes, high-value donor conversations. Designed for major gift officers, legacies teams, and senior fundraisers, it helps you sharpen your pitch, strengthen your listening, and navigate even the most complex asks with ease.

Whether you’re onboarding a new fundraiser or levelling up an experienced gift officer, FundCoach accelerates readiness, improves outcomes, and builds confidence.

Simulate real donor conversations drawn from real-world objections, hesitations, and motivations
Practice your case for support - refine language, tone, and timing until it’s pitch perfect
Strengthen emotional intelligence through feedback on listening, pausing, and framing
Receive instant, AI-powered feedback - no awkward shadowing, no subjective reviews
Prepare for legacy, stewardship, and major gift meetings in half the time

For telethon and regular giving campaigns: confidence on the phone, faster

Whether you’re running a student telethon, managing an annual giving programme, or onboarding new campaign callers - FundCoach helps get your team confident, capable, and campaign-ready in record time.

It’s the end of generic scripts and awkward first shifts. With FundCoach, student callers get to practice with dynamic scenarios, learn from real-time feedback, and walk into their first shift already in stride.

Train new callers in hours, not days - minimise prep time and maximise campaign impact
Simulate donor conversations with virtual alumni who are supportive, sceptical, and everything in between
Handle tricky conversations around regular giving, upgrades, or lapses with professionalism
Reinforce good habits with targeted feedback on tone, pacing, and empathy
Reduce staff burden and make coaching scalable and repeatable for any institution

Why institutions choose Hubbub

Ambitious targets. Limited time. Technology that holds you back.

Fundraising teams are being asked to reach more donors and raise more income, often without additional capacity, specialist expertise or the right tools. We give you the technology, structure and experienced support to move forward with confidence.

Expertise you can use

Work with people who understand annual giving because they have delivered campaigns from inside fundraising teams themselves. Giving days, telephone campaigns, crowdfunding, auctions and year-round programmes, with universities, colleges, schools and charities.

Technology built for fundraising

Purpose-built platforms designed around donor participation, campaign performance and long-term engagement, rather than general-purpose tools bent into shape.

Capacity when you need it

Add experienced strategic and delivery support without having to grow your permanent team. A named consultant and a dedicated platform team, from early planning through to campaign day.

A proven, lower-risk approach

Follow a clear methodology refined across more than 300 Giving Days, with visible milestones, dedicated support and evidence from institutions like yours.

Technology shaped by more than 300 Giving Days, and by the people who ran them, working as one to deliver a campaign your community will remember.

Trusted by leading institutions