Resources
Webinars, guides and tools
Practical, sector-tested resources to help you plan and run a stronger campaign, free to use.
Calling capacity calculator
Work out how many caller hours a telephone campaign needs, and whether the team you have can clear the pool. For telethons, thank-a-thons, stewardship and renewal calling.
Making the case for investment
An editable ten-slide briefing for taking a first Giving Day to your Director or Senior Leadership Team, written in your school's voice with every specific replaced by a placeholder.
Fundraising Guides
A free resource hub for fundraising professionals, sponsored by Hubbub, with practical guides, templates, tools and curated links across the sector.
QR Code Generator
A free, Hubbub-branded QR code generator for linking print and in-person fundraising to your online giving pages.
Fundraising Copy Checker
A free tool that reviews your fundraising copy and suggests how to make appeals warmer, clearer and more likely to convert.
Regular Giving Simulator
A free Monte-Carlo simulator that forecasts the likely range of outcomes for your regular giving or giving day campaign.
The Hubbub Blog
Articles, how-to guides and sector insights on digital fundraising, donor engagement, giving days and the role of AI in philanthropy.
Digital Fundraising Webinars
A library of on-demand webinars and recordings on giving days, telephone appeals, stewardship, AI and digital fundraising strategy.
How to run a Giving Day
An in-depth, practical guide to planning and running a successful Giving Day, covering targets, storytelling, match funding, major gifts, the live hours and stewardship, with real results from schools and universities.
How to run a crowdfunding campaign
A practical guide to running a crowdfunding campaign or programme where project owners raise funds for their own causes with central support, covering projects, pages, targets and rewards, match funding, comms and stewardship.
How to steward donors and design donor journeys
A practical guide to donor stewardship and donor journeys, covering why stewardship drives retention, mapping the journey, thanking well, impact reporting, and turning one-off donors into regular supporters.
How to write fundraising emails that work
A practical guide to fundraising email, the channel that drives the majority of online donations, covering your list and segmentation, the anatomy of a great appeal, the campaign sequence, deliverability and measurement.
How to run a fundraising ambassador programme
A practical guide to recruiting, briefing and motivating fundraising ambassadors, the volunteers who amplify your campaigns through their own networks, covering the tools, gamification and stewardship.
How to use match funding and challenges
A practical guide to match funding and challenge mechanics, covering why they work, match structures, Gift Aid, the main challenge types, sourcing the match pot, and using them across giving days and crowdfunding.
How to run a Challenge Week
A practical guide to planning and running a time-boxed Challenge Week campaign, covering targets, challenge mechanics, communications, momentum and stewardship.
How to run a telephone appeal
A practical guide to planning and running an in-house telephone (telethon) appeal, covering data and segmentation, recruiting and training callers, the script, Gift Aid, and stewardship.
How to build a regular giving programme
A practical guide to building a holistic, year-round regular and annual giving programme, covering acquisition, the ask and upgrade, Gift Aid, stewardship and retention, and how campaigns feed it.
How to use your data and segmentation
A practical guide to using fundraising data without being daunted by it, covering getting your data in order, segmentation, the metrics that matter, web analytics basics, and turning data into better decisions.
How to use AI in fundraising
A practical guide to using AI in fundraising, covering where it helps today, writing and personalising appeals, working with your data, and using it responsibly.