Giving Days have been sweeping the sector and have become welcome additions to many regular giving programmes. But what happens after the first one is over? Join Heather Eggelton, Development Services Manager at Cheltenham Ladies' College, and Kat Carter, Digital Giving Specialist at Hubbub, to learn more about how you can keep the momentum going after Giving Day and how it can be used to create a pipeline of warm and engaged donors.
- Celebrate and Review: Make sure your team takes the time to step back and celebrate - while also discussing how to make the most out of what was achieved
- Focus on impactful Stewardship: Not underestimating the value of personalising and segmenting the thank you messages that are sent after Giving Day - set yourself up for success for what’s next
- Internal Engagement: How to embrace sharing the success internally amongst internal stakeholders to get staff involved for year two. And make sure to thank staff accordingly
- Keeping donor momentum post Giving Day
- Embracing relationships with Major Donors in the pipeline who where made known during Giving Day
- Following up with AG donors to get them giving regularly
- Keep building your brand for year two - no need for refresh and overall the main look of your Giving Day
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