Insights
At Hubbub Fundraising, we thrive on keeping abreast of shifts, trends and insights in the fundraising sector. Our goal is always to share the wealth of knowledge we uncover, supporting the work you do in driving crucial causes.
Today, we're excited to bring you our latest curation of thought-provoking reads, grouped thematically for your ease. Let's dive in!
Across a suite of articulate pieces, this theme centres on strategies for creating meaningful connections with donors.
'Donor Nausea Syndrome', a term coined by Future Fundraising Now, tackles the challenge many fundraisers face in syncing with donors from varied backgrounds. It seems evident that understanding your donors forms the cornerstone of engaging appeals.
Speaking of appeals, The Agitator’s thoughtful piece explores the significance of a planned fundraising strategy contrasted against an impromptu approach. Whether you’re preparing for a Giving Day or mapping out a Challenge Week, a thoughtful narrative structure is key.
Adding to this narrative of strategic donor engagement, Clairification highlights how certain “best practices” may inadvertently inhibit fundraising success. We’ve seen the same tension in our work supporting Crowdfunding and Cause-based campaigns - where tailoring tactics to the audience often outperforms textbook approaches.
The takeaway? Regularly reassessing and refining your appeal methods is essential. It’s not enough to follow best practices - we must keep adjusting to reality.
Besides strategy, engaging narratives significantly uplift fundraising outcomes.
Clairification reflects on the potency of storytelling in raising not just funds but unrestricted dollars, particularly during the vital giving season. This is exactly why we build narrative-first tools like our Donor Engagement platform, helping institutions connect with donors via video, story arcs, and dynamic content.
Complementing this narrative-driven strategy, Future Fundraising Now debunks misconceptions about donor attitudes.
Did you know donors love to donate? They yearn to contribute to causes that resonate with them.
Lesson learned: Don’t shy away from asking!
Artificial Intelligence (AI) - is it the panacea for all things fundraising?
Our own blog post explores this in depth. While AI isn’t a magic wand, we’ve found it delivers real value in focused use cases - like our own FundCoach, an AI-powered voice training tool that helps fundraisers practise and improve donor conversations. Whether it’s for a new student caller preparing for a Telephone Campaign or a major gift officer sharpening their ask, FundCoach makes confidence scalable.
There’s no doubt that fundraising events are high-potential platforms for raising funds and awareness.
Bloomerang Blog’s guide for Giving Tuesday and the suggestion to participate in DAF Day by Nonprofit Hub serve as timely reminders of the tangible benefits of coordinated campaigns. Events like these often pair well with Giving Days, which we support across the UK and US - delivering both immediate income and long-term engagement.
To wrap this up, it’s clear that innovative strategies and donor-centric approaches remain central to successful fundraising. Are you leveraging the power of storytelling, intelligent training tools like FundCoach, or capitalising on events like Giving Tuesday?
Don’t miss out on these insights and more - subscribe to our newsletter or get in touch for advice tailored to your organisation.
At Hubbub, we're passionate about helping you make a bigger impact. With ongoing shifts in the sector, let’s navigate this evolving landscape together.
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