The best way to make your Giving Day a success? Teamwork.

A team of many strengths

No one individual can run a Giving Day alone. It takes a team of people with different strengths, so we all had our roles to play. What made the Worcester Giving Day such a success were the skills that each member of the team brought to the table.

Knowledgeable leadership

Coleen Day, the College’s Director of Development and Alumni Relations, led the team. She’d built relationships with members of the College’s alumni community over many years, enabling her to secure match and challenge donations from major donors. This was critical to the Giving Day’s success, because it generated excitement and enthusiasm among alumni, students and staff. By encouraging them to participate, it created a steady flow of donations and ambassador engagement.

Effective communications

Anna Fowler, the College’s Executive Officer, and Maria Coyle, the team’s Media and Communications Officer, developed a highly engaging, data and segment-driven communications plan. Anna attended a digital fundraising workshop, which gave the team confidence to create relevant videos and social media content. This enabled them to send meaningful, targeted messages to alumni and donors throughout the day. With fun content that told a continuous story, they kept interest and engagement high on social media that converted into donor participation.

Making it all come together

Together, the team created a synergy that enabled each area of the Giving Day to flourish and benefit. Match and challenge gifts inspired alumni to get involved by making their own gifts. Ambassadors shared social media messages, triggering referral donations and further shares to spread the College’s message wider. All combining to make the day a smooth success.

The difference a good team makes

The success of a Giving Day, more than any other engagement activity, relies on an exceptional team working together. The stakes are high. They need a lot of planning, process and hustle to make them happen. They’re very public, which makes them a little scary. And they can be a huge risk if you don’t approach them in the right way.

The Worcester Giving Day team was made up of people who recognised each other’s strengths, and trusted each other’s abilities and know-how. By working together towards a common goal, approaching it with an open mind, having clear priorities, and planning effectively, we made the whole process a pleasure rather than a chore.