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Hubbub Insights #8: The Power of Personal Interaction, the Rise of Digital Strategies and the Future of AI in Giving

Insights

Navigating the constantly advancing world of fundraising can seem overwhelming at times. Nevertheless, recent insights from sector articles might just help us chart the way forward. From improved guest satisfaction in museums due to staff interactions, to exploring digital strategies and the future of AI in giving, we're seeing a trend that combines quality personal interactions and smart use of technology. Here's what we're observing.

The Impact of Data on Personal Interactions

Our first port of call is with Colleen Dilenschneider's excellent article (https://www.colleendilen.com/2025/09/24/best-in-class-pfes/). From her data-driven approach, she illustrates how personal interactions between guests and staff at museums can boost visitor satisfaction, encourage return visits and improve memberships. This underlines the significance of personal touch - a key driver in shaping positive experiences within the realm of fundraising as well.

Seizing the Digital Strategy Bull by the Horns

A cluster of noteworthy articles gives us a glimpse into the ever-evolving landscape of digital fundraising strategies. From understanding the right balance of fundraising mail (https://futurefundraisingnow.com/2025/09/how-much-fundraising-mail-is-too-much-2/), to the importance of a consistent blogging approach (https://www.nptechforgood.com/2025/09/16/10-blogging-best-practices-for-nonprofits/) and banking on innovative strategies to raise money before year’s end (https://clairification.com/2025/09/18/12-strategies-years-end-raise-money/), these articles make a solid case for the critical role digital strategy takes in the fundraising sphere.

Moreover, effective donor appreciation strategies (https://bloomerang.com/blog/donor-appreciation/) and the significance of listening to donors (https://futurefundraisingnow.com/2025/09/not-listening-to-donors-mr-yuk-fundraising-part-3/) provide the human element in the midst of digital techniques. Equally intriguing is the concept of targeting individuals who closely identify with your cause (https://agitator.thedonorvoice.com/from-warm-glow-to-durable-giving-identity-norms/), promoting deep-rooted support.

Unleashing AI Potential for the Big Ask

A fascinating piece by The Fundraising Coach (https://fundraisingcoach.com/2025/09/22/how-much-to-ask-a-donor/) outlines the growing interest in tools like WealthEngine, DonorSearch, iWave and Hatch.ai - all aiming to optimise the donation ask. As AI technology continues to permeate all facets of our lives, it’s no surprise to see it inching into the non-profit sector. It offers potential to facilitate individualised, data-driven fundraising - certainly an area to watch.

How Hubbub Can Help

These insights highlight the intersection of human connection, digital strategy and AI. Hubbub’s platforms are designed to support organisations in these areas:

  • Strengthening personal engagement through Telephone Campaigns and video-based donor touchpoints.
  • Driving digital participation with Giving Days, Causes and Crowdfunding campaigns.
  • Turning data into training and insight using FundCoach, our AI voice training tool.

Let's Connect

Interested? We hope you are. We’re always here to listen, engage and provide solutions that make your fundraising efforts a success. Find out more about us and get your fundraising game ready for the future.

Don’t forget to subscribe to our newsletter or get in touch (https://www.hubbub.net/contact) - we'd love to hear from you. Together, let's plan for a fundraising future that's as innovative as it is impactful.

Jonathan May

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