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13 Quickfire Tips on Successful Crowdfunding
Here are 13 tips for running a successful crowdfunding project.
#1 Timing is everything
Ensure all friends, family, and press contacts support your campaign in the first week to reach the crucial 30% psychological tipping point. Projects with existing donations attract more supporters.
#2 Use personal rewards
Motivate donors through status-based rewards. Feature contributor names in behind-the-scenes documents, posters, or social media thank-yous to create lasting recognition.
#3 What successful Kickstarter projects have in common
Research reveals common patterns among winning campaigns: http://smartblogs.com/social-media/2013/05/03/what-successful-kickstarter-campaigns-have-in-common/
#4 Use influencers
Leverage respected experts outside your team to discuss your campaign through videos or social channels, amplifying credibility and reach.
#5 Use the correct social media channel
Target platforms strategically: Instagram and Snapchat for millennials; Pinterest for women over 30; Facebook and LinkedIn for professionals.
#6 Be credible
Feature brief interviews with respected advocates in your field within your campaign video.
#7 Speak to successful crowdfunders
Contact previous successful campaigners in your industry with friendly outreach or follow supporters of similar initiatives.
#8 How Tim Ferris raised $100k in 4 days
Learn from proven success: http://bit.ly/1eKQINr
#9 Send weekly project updates
Maintain momentum with consistent weekly content: videos, artwork, music, meetups, wrap parties, and competitions.
#10 Collect feedback
Monitor analytics including page views, donor demographics, and video engagement to refine your promotional strategy.
#11 Use short descriptions
Employ concise, punchy text and maximize visual elements on your pitch page.
#12 Use logic & emotion
Balance emotional appeal with logical justification: http://bit.ly/1mT9cTi
#13 Attend A Crowdfunding Event
Connect with experienced campaigners at industry events. Crowdfest features 60+ speakers, 10 workshop streams, live pitching, and networking opportunities.
