Challenge Week is an innovative initiative which utilises the Hubbub Giving Day platform to host a week (7-9 days) of fundraising for individual sports clubs, using our experience and elements of both giving days and crowdfunding.
Although while launching our challenge week we benefited from experience in both of these areas at York, we believe that the concept of a challenge week could be applied by others without experience of running a crowdfunding programme or Giving Day.
We will discuss the background and strategic aims that led to us launching York Challenge Week for the first time in June 2023, and running it again in March 2024. We will then move on to our key objectives and statistics from the weeks, and the operational elements of setting up and running York Challenge Week. To finish, we will touch on the next steps for York in this area.
Key Takeaways
- To understand the background and strategic aims of York Challenge Week.
- To gain insight into key statistics and development of York Challenge Week from 2023 and 2024.
- To gain an understanding of the operational side of running a challenge week campaign.
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