In our first two webinars of 2024, we focused on the guiding principles of creating a holistic, year-round, Regular Giving Programme and took a deep dive into how you can use data to support your overall fundraising programme. In our third webinar, we'll take a look at how you can use data to decide which audiences you should direct your attention to, which channels you should focus on, and where to focus your budget to achieve the desired results of your long-term programme.
In the webinar, we will cover:
- How to use your data to focus your fundraising efforts and to look for opportunities for growth
- Which channels to double down on to acquire, retain and renew donor support, year-on-year
- Effective ways of using your budget to get the best return possible
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