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As the COVID-19 pandemic developed, Ulster University (UU) identified that it could play a key role in joining the nation-wide effort to increase coronavirus testing capacities. Here, Kathy Morrow, Development Officer within the Office of Development and Alumni Relations at Ulster University tells us their story.
When the University of Essex decided to use crowdfunding as a way of rejuvenating their donor participation numbers, they were keen to reach out to the University’s wider alumni community. They knew that there were more potential donors out there, however, they were frustrated with the limited way in which they were able to encourage support from their alumni.
When the University of York’s Development Office was looking for new ways to increase donations, from young alumni in particular, they decided to trial crowdfunding. Five years later, their crowdfunding programme has grown from strength to strength. Through encouraging alumni, staff, current students, family members and friends to support more than 240 projects, the team at York have truly cultivated a community of passionate and engaged donors.
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