Hanging Up On The Telefund:
The Silent Treatment to Advance the Conversation
June 28th 2017 – 2pm (EST) / 7pm (BST)
Earlier this year, Stanford University indefinitely suspended their telephone appeal, a decision that sent shockwaves through the Higher Education sector. The decision followed years of diminishing alumni interest in telephone campaigns, leading Stanford to realise that they needed to make the radical change.
Julianne began her career in advertising and served as a marketing manager for the Global Women’s Network before moving into higher education fundraising at Stanford. She works with annual giving programs across campus to identify opportunities for increased fundraising efficacy, conducting program analysis and developing multi-channel marketing campaigns to achieve engagement, donor and dollar goals.
Director of the Stanford Fund
Having worked in sales, Amy began her fundraising career as a major gifts officer at the University of Michigan before moving into annual giving at a variety of institutions including Connecticut College and the University of Chicago. Amy currently leads the Stanford Fund team, responsible for raising $26M annually to support undergraduate education, as well as Stanford’s Direct Marketing team which provides integrated marketing solutions for Stanford’s nine campus-wide annual giving programs.