Hubbub Webinar

Hanging Up On The Telefund:

The Silent Treatment to Advance the Conversation

June 28th 2017 – 2pm (EST) / 7pm (BST)

Register - $99

Earlier this year, Stanford University indefinitely suspended their telephone appeal, a decision that sent shockwaves through the Higher Education sector. The decision followed years of diminishing alumni interest in telephone campaigns, leading Stanford to realise that they needed to make the radical change.

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In this exclusive Hubbub Webinar, Amy Wilson, Director of the Stanford Fund, and Julianne Troyer, Associate Director of Direct Marketing, will provide participants with an in depth look into the steps which led to this decision; how they executed the change, in collaboration with both senior leadership and external supporter communities; and how they have re-engaged alumni and donors with a more robust digital giving strategy.

 

Key takeaways for participants:

  • Analyzing your program:
    Using data analysis to evaluate the strengths, challenges and risks of telephone appeals
     
  • Making a decision:
    Comparing options, taking a leadership-centric approach and getting your institution on board
     
  • Communicating the change:
    Managing your messages, reassuring interested parties and making the most of your communications resources
     
  • Evolving your strategy:
    Moving towards digital engagement, and using data analysis to find new ways to meet the changing needs of your constituent base
     
  • Applying these principles to your program

Meet the Speakers

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Julianne Troyer

Associate Director of Direct Marketing, Stanford University

Julianne began her career in advertising and served as a marketing manager for the Global Women’s Network before moving into higher education fundraising at Stanford. She works with annual giving programs across campus to identify opportunities for increased fundraising efficacy, conducting program analysis and developing multi-channel marketing campaigns to achieve engagement, donor and dollar goals.

Amy Wilson

Director of the Stanford Fund

Having worked in sales, Amy began her fundraising career as a major gifts officer at the University of Michigan before moving into annual giving at a variety of institutions including Connecticut College and the University of Chicago. Amy currently leads the Stanford Fund team, responsible for raising $26M annually to support undergraduate education, as well as Stanford’s Direct Marketing team which provides integrated marketing solutions for Stanford’s nine campus-wide annual giving programs.

Register - $99
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