Creating Engaged Social Ambassadors
March 29th 2017 – 2:00pm (EST)
Join our presenters Harmonie Farrow, TCU’s Director of the Office of Loyalty Giving, and Lewis Clayton, Hubbub’s Digital Fundraising Consultant, to hear about TCU’s successful social ambassadors program. Learn how TCU created their engaged community of social ambassadors as well as how they turned their program into a sustainable model of engagement for their alumni and volunteers.
Director, TCU Office of Loyalty Giving
Harmonie oversees phonathon, student and young alumni philanthropy, digital philanthropy, stewardship efforts and data analytics. While at TCU, Harmonie developed and implemented the University’s first online day of giving, TCU Gives Day, and the Count Me In! student philanthropy program, a 2014 CASE gold award winner for both Annual Giving Programs and Best Practices in Fundraising. Harmonie presents nationally and internationally at conferences about student and young alumni engagement, especially as it pertains to philanthropic giving, volunteer management, gaining institutional buy-in and maximizing budgets.
Hubbub, Digital Fundraising Consultant
Lewis has spent his career leading teams into the digital age working with clients within the Education, Not-For-Profit and Charity sector. He is now using his analytical mind and knowledge of the industry to deliver specific digital fundraising consultancy to Hubbub clients, including 4 Giving Days in the United States. He will also be on hand to deliver any fundraising specific consultancy to drive success.