April 11th 2017

TCU Digital Giving Day – best practice

@ Texas Christian University

 This one day conference, hosted by Texas Christian University, is an exclusive opportunity to gain valuable insights on some of the most successful digital giving innovations.

Who Should Attend

This conference is for school, college, university or nonprofit advancement professionals who are interested in learning more about digital fundraising programs, how they can boost donor acquisition and renewal strategies, and practical tips for creating an engaged community of donors and supporters.

Key Takeaways

  • Insights on the digital donor journey
  • Running your ambassadors program with ease
  • Donor retention strategies for digital donors
  • Giving Day and Crowdfunding best practices
  • Managing your digital giving year
  • Peer networking opportunities
  • A chance to share your experiences and learn from others in the sector

Event Speakers


Harmonie Farrow

Director at the Office of Loyalty Giving, Texas Christian University

Harmonie oversees phonathon, student and young alumni philanthropy, digital philanthropy, stewardship efforts and data analytics. While at TCU, Harmonie developed and implemented the University’s first online day of giving, TCU Gives Day, and the Count Me In! student philanthropy program, a 2014 CASE gold award winner for both Annual Giving Programs and Best Practices in Fundraising. Harmonie presents nationally and internationally at conferences about student and young alumni engagement, especially as it pertains to philanthropic giving, volunteer management, gaining institutional buy-in and maximizing budgets.

Elyse Menger

Director of Constituent Engagement, Texas Christian University

Elyse Menger currently serves as director of constituent engagement in the Office of Loyalty Giving at Texas Christian University. She is responsible for overseeing class gift programming, the faculty and staff annual campaign, and affinity based fundraising. She also manages over 200 volunteers annually for TCU. Elyse has worked at TCU since 2012, formerly serving as the assistant director of student and young alumni programs, where she worked on the 2014 CASE Gold award winning student philanthropy program, Count Me In! When not at work, Elyse enjoys spending time with her Wheaten Terrier, Charlie, cheering on TCU athletics and the Kansas City Chiefs, watching Formula 1, and traveling.


Justin Ware

Co-Founder and President, Groundwork Digital

A thought-leader in the non-profit sector, Justin is a fundraising and content marketing expert. Justin’s work spans non-profits, higher education, and media. In 2009, Justin was the executive producer on one of the first ever YouTube videos to win an Emmy. The “Science of Watchmen” video has been viewed nearly 2 million times and was also nominated for a Webby. Justin began his career in television before joining the University of Minnesota and then Bentz Whaley Flessner. After this, Justin worked at Ruffalo Noel Levitz leading digital fundraising strategy as well as product management for Annual Giving. Justin has spoken at numerous conferences, and led consulting engagements for universities and non-profits across the country. In his spare time, Justin can be found rooting for the Minnesota Vikings and Gophers, skiing, hiking with his dog, and enjoying family time with his wife and two children.

Rosa Conrad

Co-Founder and Vice President, Groundwork Digital

Rosa’s interest in higher education and non-profit work was sparked as a student at the University of Southern California, working in Student Affairs and studying non-profit public policy. After working in different non-profit support roles, Rosa joined ScaleFunder, eventually leading up the Client Services team. She oversaw 80 crowdfunding programs, over 2,000 individual crowdfunding initiatives, and dozens of giving day campaigns, all while collaborating across the company to create the best possible product for clients. Working with such a variety of different programs sparked a passion for the role digital fundraising plays in student, alumni, and supporter engagement, and how crucial that engagement is to building healthy, long-term giving programs. When Rosa isn’t talking about how important students and stewardship are, you can find her with an iced coffee spending time with her husband, taking too many pictures of her two puppies, and watching college football, the LA Dodgers, or The West Wing.


Scott Remington

Digital Giving Specialist, Hubbub

Scott Remington CFRE joined Hubbub in March with over 10 years of experience as a fundraiser and millions of dollars raised. Previously, he worked at The Remington Group, a family fundraising consulting firm, his Alma Mater Michigan State University, and finally Northwestern University where he was the Associate Director of Development. Specializing in digital fundraising and major giving, Scott has a passion for helping organizations meet their potential and turn a fundraising vision into a reality. In his spare time, Scott enjoys watching sports especially his Spartans, playing kickball, and learning as much as he can about the future of fundraising.

Communities Foundation of Texas

Communities Foundation of Texas helps donors get the most from their giving and connects them with community needs. CFT has managed charitable funds for families, companies and foundations since 1953. Our history and commitment is rooted deep in the heart of giving.

Conference Schedule

    10:00am – Registration Opens & Networking

    10:30am – Conference Welcome

    10:35am – Expertly Managing your Ambassador Program

    11:30am – Break

    11:40am – The “Unretainable” Donor

    12:30pm – Lunch

    1:30pm – The Digital Giving Donor’s Journey

    2:30pm – Break

    2:40pm – Communities Foundation of Texas

    3:30pm – Closing Panel

    4:00pm – Conference Closes & Networking Drinks Reception

    Session Descriptions


    Expertly Managing Your Ambassador Program

    Presented by: Elyse Menger

    n a time where donors screen our phonathon calls, throw away our mailers, and delete our emails, many Annual Giving offices are turning to social media to get the word out about giving. This session will cover the use of Social Media Ambassadors as a key part of your volunteer and solicitation strategy. We will discuss how to recruit Ambassadors for big and small operations alike, management of the volunteers, and how universities have found success using Ambassadors to spread the word about giving back.


    The “Unretainable” Donor: Turning online-acquired donors into your most reliable and highest capacity supporters

    Presented by: Justin Ware & Rosa Conrad, Groundwork Digital

    Tools like crowdfunding and giving days are donor acquisition machines. However, some institutions worry that these donors will only give to specific causes and might be difficult to renew. Groundwork Digital believes the opposite is true. During this session, co-Founders Rosa Conrad and Justin Ware will offer strategies for retaining online-acquired donors and discuss how online might be the best new major donor pipeline strategy available to fundraisers.

    Specifically, the session will cover retention strategies including:

    • Project-based stewardship.
    • Technology-enabled segmentation.
    • The role of online ambassadors.

    And it will unlock digital major donor opportunities such as:

    • Giving days built around major donor affinities.
    • Crowdfunding for high capacity supporters.
    • Online ambassador programs as modern major donor volunteer opportunities.


    The Digital Fundraising Journey

    Presented by: Scott Remington, Hubbub

    In a time when our lives are shifting to a digital medium and distractions are increasing, it is imperative to take a donor-centric approach to giving. This session will take a deep dive into the journey from potential online donor acquisition to stewardship, and look at bottlenecks that are holding your donors back from completing the gift cycle. You will leave this session with tips, tricks and insights on how to improve your digital fundraising strategy.


    Communities Foundation of Texas

    Communities Foundation of Texas will be speaking about their North Texas Giving Day initiative and the impact regional giving days can have on local community charities.

    More session descriptions to be added – check back soon!


    Texas Christian University
    2800 South University Drive
    Fort Worth, TX 76129

    About our host

    Nurturing doers, dreamers, trailblazers.

    Texas Christian University is a place where students learn how to adapt to whatever the future might bring, develop critical thinking skills and forge new paths. With a choice of rigorous academic programs in 119 undergraduate areas of study, 53 master’s level programs and 28 areas of doctoral study, Horned Frogs are primed for professional success and personal achievement after graduation.

    TCU’s Office of Loyalty Giving, inspires and enables its alumni and supporter community to make annual gifts to the University that benefit areas such as scholarships, academic initiatives, capital projects and endowed faculty positions. For the last three years, TCU have been increasing donor participation through their digital giving appeals, which includes their highly successful giving days and social ambassadors programs.